Post by account_disabled on Dec 27, 2023 0:34:27 GMT -5
Aall the characteristics colours sizes availability. RMY BALANGU Ecommerce market manager at AT Internet responsableecommerceatinternet Find the right balance between acquisition budget and product margin  I see main challenges for eretailers in . The first is without doubt the strong competition in this sector which presents a challenge from both ends On one hand giants like Amazon and Cdiscount in France are wellknown to the general public with powerful marketing that just cant be equalled.
On the other hand youve got competitors who are smaller but there are so many of them. It has never been easier to create an ecommerce site in a few clicks as CMS like PrestaShop Magento WiziShop etc. greatly facilitate Phone Number List process. Google dependence is also a reality. Whether its for SEO or for AdWords having only limited visibility with Google is catastrophic for an eretailer. Acquisition budgets are constantly being increased and a lack of adaptability is an exacerbating risk factor. So managing to attract a customer for the first time is already a great accomplishment. Creating loyalty with this customer to turn himher into a regular buyer is an equally complex task.
After several years in the digital analytics field Ive seen eretailer maturity really evolve. Ten years ago data was simply used to create consolidated reports lists of orders lists of purchased products. recommendations regarding their analyses suggestions for improving their product catalogues etc. Data analysis is at the heart of eretailers activities. Not only does data analysis make it possible to measure orders and turnover but it provides an extremely detailed view of customer interactions with products. Data analysis also allows eretailers to answer simple questions Which products are most searched for The most purchased On which promo banners do visitors click How often do they add products to their carts How often do they add related products to carts Etc.
On the other hand youve got competitors who are smaller but there are so many of them. It has never been easier to create an ecommerce site in a few clicks as CMS like PrestaShop Magento WiziShop etc. greatly facilitate Phone Number List process. Google dependence is also a reality. Whether its for SEO or for AdWords having only limited visibility with Google is catastrophic for an eretailer. Acquisition budgets are constantly being increased and a lack of adaptability is an exacerbating risk factor. So managing to attract a customer for the first time is already a great accomplishment. Creating loyalty with this customer to turn himher into a regular buyer is an equally complex task.
After several years in the digital analytics field Ive seen eretailer maturity really evolve. Ten years ago data was simply used to create consolidated reports lists of orders lists of purchased products. recommendations regarding their analyses suggestions for improving their product catalogues etc. Data analysis is at the heart of eretailers activities. Not only does data analysis make it possible to measure orders and turnover but it provides an extremely detailed view of customer interactions with products. Data analysis also allows eretailers to answer simple questions Which products are most searched for The most purchased On which promo banners do visitors click How often do they add products to their carts How often do they add related products to carts Etc.